
The perception of the Husqvarna brand depends a lot on your motorcycle experience and your age. Those into and past their 40s can’t forget the brand’s starring role in the final segment of the iconic On Any Sunday movie, in which Steve McQueen, Malcolm Smith and Mert Lawwill roosted their Husky dirtbikes on a California beach. But for enthusiasts who are considerably younger, Husqvarna, in business since 1903, is a bit of an enigma. No, the company that makes Husky’s bikes (Husqvarna Motorcycles) doesn’t manufacture chain saws (Husqvarna AB) or sewing machines (VSM Group AB). The motorcycle division split from its Swedish roots when it was acquired by Cagiva in 1987, later becoming part of MV Agusta S.p.A. Then, in 2007, BMW bought...